To give primacy to the human and spiritual rather than to the material values of life.

To encourage the daily living of the "Golden Rule" in all relationships.

To promote the adoption and application of higher social, business, and professional standards.

To develop, by precept and example, a more intelligent, agressive, and serviceable citizenship.

To provide through Kiwanis Clubs, a practical means to form enduring friendships, to render altrusitc service, and to build better communites.

To cooperate in creating and maintaining that sound pubilc opinion and high idealism which make possible the increase of righteousness, justice, patriotism, and good will.